The Proud African Root Company

Proud African Roots is a leading creative arts company in Lagos, Nigeria, dedicated to producing world-class content for children and families. We celebrate African heritage through theatre, music, storytelling, and multimedia, fostering leadership values and cultural pride.

Giving Every Future and Creative Inclined Talent A Voice

We want to raise a new generation of leaders who are equipped with the right values for leadership through storytelling, fun, African arts and entertainment as we take each individual on a journey of self discovery, development and expression of their individual talent and skills.

How we started

In 2009, Bola and Patrick Edwards founded Proud African Roots, blending their rich media production background with a deep passion for African culture and storytelling. From the outset, we aimed to create high-quality, value-oriented content for children and families.

Today, we are a leading creative arts company, celebrated for our innovative projects that honour African heritage and values.

Our Team

Our leadership team is a dynamic blend of experienced advisors, founders, and dedicated team members who are committed to our mission.

Our Team

Our Board of Advisors

Bola Edwards

Co-Founder

Patrick Edwards

Co-Founder

Kanebi Chidinma

2D Animator

Tuoyo Natuke

Filmmaker

Mike Akinson

Digital Artist

Our Businesses

Grandma Wura's Hub

Grandma Wura is a beloved character who engages children through storytelling, musical theatre, and interactive activities.

Proud African Roots Books

Our publishing division produces illustrated storybooks, workbooks, and audiobooks that are rich in African cultural themes and designed to educate and entertain children..

Proud African Roots Arts Academy

Through our arts academy, we offer workshops, summer school activities, and training programs that nurture creativity and leadership in children and teenagers.

We are backed by