Back2MyRoots School tour is a nation-building initiative sponsored by brands and organizations who want to connect with primary and secondary school student demography.

It strategically conveys and instills positive values in children and teenagers while also involving society in a mentoring process for nation-building; and it comprises of several content packages. Done termly, the Back2MyRoots initiative is the call to corporate organizations and even individuals who want to infuse social impact to their brand strategies as well as connect with school children. With the school tour, Proud African Roots can visit selected schools within an agreed time frame and create unique content (live performances/stage plays, recitals, story time with Grandma Wura etc) for each brand, each brand campaign and for each school.